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In Facebook advertising, the debate over primary text vs headlines Facebook ads has become critical. Both seasoned marketers and business owners should understand this difference. It transforms campaigns. Both elements hold distinct roles in capturing attention. But knowing how to use them effectively is the key. Let’s explore how these elements work. And how you can master them. The Role of Primary Text in Facebook Ads The primary text is the ad’s body copy that appears above the image or video. It’s often the first thing users notice, making it vital for engaging your audience. This section allows you to…

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