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The world of technology has seen tremendous strides in the last decade with new inventions year in and year out. One of the most recent exciting developments is when a technology company release a new style of smartphone. In the face of such a situation, there is naturally much excitement, eagerness, and interest among consumers and tech fans. Such releases also reflect not only advances in technological capabilities but also changing needs and wants of the modern consumer. This paper discusses features, trends, and implications that come in view when a technology company release a new style of smartphone. Introduction…

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