Things to Know Before Starting a Blog
Things to Know Before Starting a Blog in 2021
1. Pick an easy, short, memorable domain name
I’m sure I’m beating a dead horse here. Almost every article on the web on this topic has this listed.
However, it’s without doubt one of the first, as well as most important aspects of your blogging career.
“cerebrumconvalescent.com” vs. “thinkbetter.com”. Which do you think is the better option? They both mean almost the same thing, don’t they?
However, I’m sure you liked the second option better? Well, a lot of your marketing and exposure would depend on your “domain name”.
I’d really not waste much of your time. So, let me just say that your domain name should be short, related to your context/content, preferably creative, and overall easy to remember.
Also, avoid spammy EMDs (Exact Match Domains). These are domains matching “exactly” with the keywords you’re targeting. E.g. “buyrooftilesinlondon.com”.
These worked like magic in 2010. Not anymore. In fact, EMDs may get you penalized if you’re not ultra-careful while using them.
Rather, go for something generic and more professional, e.g. “shelter.com”, “tileup.com” etc.
Also, you can go with any domain extension. However, .com is generally the best.
2. Choose a niche/topic you actually are interested about
People quit when they get bored. It’s common human psychology. Imagine starting a blog on quantum physics when you don’t have any interest in the topic.
Don’t forget that it’ll take you some time to start making money as well. Hence, working for free, on a topic/niche that bores you to death is the ultimate recipe for failure.
So, just make sure that whatever your blog is about, is something that interests you. It can be recipes, fishing, even water vapour. Point is, you can’t pick a topic you’re not interested about.
3. Keep your blog centered around 1 topic
A major mistake, a very easy one to make for most new bloggers is going for multiple topics. Your prime focus primarily is money at this point, and so, you may get tempted to go multiple keywords, in multiple industries.
Don’t do that! Google has become smarter. It detects the overall “industry” of your website. If you write about cars and cups and plants and drugs and everything else, you’ll only confuse the search engines.
This will make it very hard for you to rank in any one specific industry. Also, you’re less likely to build yourself an authority in an industry if you claim to be an authority in every field.
Instead, choose 1 specific industry/topic. E.g. “Travel”, “Automobiles”, “Information Technology” “Lifestyle” etc. Now, if you’re going with “Travel”, you can write about hotels, flights, ideal destinations etc.
Or, you can also make your blog on a “micro niche”. These are sub-industries, very specific and narrow. Yet, these generally have lower competition, and because most of your articles will be very similar to each other, it becomes easier to rank.
E.g. “Lifestyle” or “Luxury” is a broad niche. On the other hand “supercars”, “luxury watches”, “luxury purses” are micro niche industries you can work on. So, you can either write about all the “luxury” products on your new blog, or, concentrate on a very specific luxury item.
Some more examples- “Smart homes” is a broad niche. Micro niches in the industry include “smart locks”, “automated window controllers” etc. Similarly, you can either write about “Computers” in general, or specifically about gaming laptops, business laptops, productivity computers etc.
4. Keep learning
I’ve observed it in the industry that once someone starts a blog, they gradually “stop learning”. You can’t just “write content, share, make backlinks” and wait for rankings to follow you.
The Search Engines are extremely volatile. And, it’s always changing. There’s always and forever something you can learn which will help you make your blogs better.
And, you also should keep learning about your own topic/niche. E.g. if you start a blog on cooking, it’ll help you if you start reading books, listening to podcasts and start watching Youtube videos for yourself.